The hormone myth : Busted

Check out this fun animation that busts the myth surrounding hormones and chickens

Read More: The Facts

Baby Chicks

Regulation

The poultry industry in Australia is highly regulated, and therefore maintains high standards across all areas of growing, production, distribution, and consumption.

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Environment

Environment

It’s a fact that most commercial chicken meat production today is farmed intensively, but did you know that this helps to contribute to its very modest environmental impacts? In fact, chicken has the lowest environmental footprint of any meat.

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welfare

Welfare

The welfare of chickens is of critical importance to both chicken farmers and chicken processing companies. This is out of respect for the chickens themselves and out of respect for community expectations for the humane treatment of animals.

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Cages

Cages

Meat chickens in Australia are never raised in cages. Australian meat chickens are grown on the floor of large sheds or barns.

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country of origin

Country of Origin

All fresh and frozen raw chicken meat available in Australia is in fact ‘born, bred and raised’ in Australia. Our chickens have been grown on Australian farms, and processed in Australian processing plants, to the strictest of Australian standards.

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Breeder Female

Antibiotics

Even with the best practices, animals can still get sick. That’s why on occasions veterinarians need to prescribe antibiotics. Not treating sick birds and allowing them to suffer would compromise their welfare.

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Steroids

Steroids

Like hormones, Australian chickens are not given steroids in any way. Their size occurs naturally due to selective breeding and optimal nutrition. Steroids and hormones haven’t been used in the chicken meat industry for more than 60 years.

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Chicken

Hormones

No need to worry – Australian chickens are not given hormones in any way. Their size occurs naturally due to selective breeding and optimal nutrition. Hormones haven’t been used in the chicken meat industry for more than 60 years.

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Satay chicken stir-fry_0402

Nutrition

Cooked chicken offers a wide range of nutritional benefits. Chicken is an excellent source of protein and source of key vitamins and minerals.

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Summer roast chook_0325

Aussies Love Chicken

Did you know that chicken meat is now the most frequently consumed meat product in most Australian households? Research1 tells us that Australian consumers select chicken meat for its value, taste, nutrition and versatility. And it’s good to know that chicken has the lowest environmental footprint of any meat.

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